Peace of Mind Fundraiser- 10,000 Steps in the Right Direction

September 10  through October 10, 2020 (World Mental Health Day)


Alma Rosa Winery and its owners, Bob & Barb Zorich, are concerned about the prevalence of depression and anxiety conditions in our society today. The Zorichs have a long history of donating their time and resources to mental health organizations around the country, and that support has taken on new relevance in recent months due to the impact of Covid-19 on individuals and communities. To support continuing research into the causes, treatment and cures for these illnesses, Alma Rosa is launching its first annual fundraiser: Peace of Mind—10,000 Steps in the Right Direction. This will be a 10,000 step virtual walk or run, approximately 4.5 miles, across the Alma Rosa estate benefiting two organizations: the Mental Wellness Center and One Mind.

We will match up to $50,000 total in donations, $25,000 each to One Mind and to Mental Wellness Center.

One Mind was founded 25 years ago, and to date has raised just over $480 million in direct and leveraged funding towards their vision of healthy brains for all. One Mind’s mission is to speed up discoveries in brain health through large-scale, open-science research. They bring together the best minds in neuroscience around a collective goal to more effectively diagnose, prevent and treat brain disease and injury. Guided by an expert Scientific Advisory Board, One Mind supports researchers who are willing to share their data, stay focused on the needs of patients, and place clinical tools and improved therapies before academic achievement and journal publishing recognition.

Since 1947, Mental Wellness Center has been building hope for individuals and families, providing support in recovery and raising awareness of mental health within the Santa Barbara community. This important organization provides mental health education to local students, a residential services program which safely provides a home to more than 100 community members across seven residential sites, and serves individuals and families impacted by mental illness through support groups, employment services, and social connection programs like the Fellowship Club, an on-site social day club and safe space with resources for those living with mental health struggles.

The impact of COVID-19 on our society has emphasized the urgent need for support of mental health research and services. Please join us in raising funds for this important cause.

Register Here to Start Fundraising

Fundraising Prizes

While raising money for these impactful organizations is a win on its own, we would also like to reward you for your efforts. At each level listed below you will earn a raffle ticket for a chance at great prize packages.

  • Raise $500 – 1 Raffle Ticket to Win
  • Private ranch tasting


  • Raise $1,000 – 1 Raffle Ticket to Win
  • Private barrel tasting with Alma Rosa Winemaker Samra Morris
  • Private ATV tour of the stunning 628-acre Alma Rosa ranch in Santa Barbara County.
  • 3 bottles of Alma Rosa wine
  • General Admission tickets for two to a polo match at the Santa Barbara Polo & Racquet Club


  • Raise $2,500 – 1 Raffle Ticket to Win
  • 2 hotel nights in the Alma Rosa Winery Suite at Vinland in Solvang
  • Private ranch tasting
  • 6 bottles of Alma Rosa wine


  • Raise $5,000 – 1 Raffle Ticket to Win
  • 2-night private stay for two on the historic Alma Rosa Ranch
  • Dinner with the winemaker
  • Private barrel tasting and extensive ATV ranch tour
  • 1 case of Alma Rosa wine


Peace of Mind Walking Map